by Bernadette Brogan | Aug 11, 2020 | Online Presence
Measuring your brand online is something B2B professional service firms can find challenging. This is due to the fact that a brand is often perceived as something intangible that can’t be measured. Since measuring a brand requires the commitment of resources and...
by Bernadette Brogan | Aug 11, 2020 | Online Presence
Twitter averages 330 million monthly active users on its platform. From a popularity and usage point of view, its usage is lower than other social media sites such as Instagram and Facebook. However, Twitter is unique because the platform limits users’ messages to a...
by Bernadette Brogan | Jun 25, 2020 | Online Presence
Social media has leveled the playing field and bridged the gap between large B2B consulting firms and small ones. These platforms provide an excellent way to reach out to your target audience, engage with them, and show them what makes you different from the...
by Bernadette Brogan | Jun 15, 2020 | Online Presence
Brand management for B2B firms is more important than ever before due to digitization and social media proliferation and the subsequent need for consistent and relevant marketing messages. What’s in a Brand? Your brand defines who you are and what you do, while...
by Bernadette Brogan | Dec 4, 2019 | Marketing
Does my professional service firm need a social media presence? Is an active social media presence even possible? And is it worth the effort? These are some of the questions that you may be grappling with as you come to terms with developing a social media strategy....
