What is the Problem?
You need to develop a marketing plan that will put you on a sustainable growth path.[/icon-content]
What is at Stake?
Firm profitability and resources applied against the wrong marketing initiatives.
- Chief Marketing Officer
- Marketing Manager
- Marketing Analyst
- Marketing Plan Lead
This playbook contains two different documents:
Proven Methodology: We walk you through the 10 steps of creating a successful professional services marketing plan. Each page of the 29-page Marketing Plan Playbook has tips, examples and proven strategies for professional service firms.
Marketing Budget Worksheet: The marketing worksheet has 8 different tabs covering the major components of a marketing budget. These spreadsheets can be easily customized for all marketing firms within the professional services industry.
The benefits of this playbook include:
- A comprehensive plan to grow your professional services firm
- Confidence you have the right marketing mix and are investing your firm’s resources prudently
- A roadmap for your future marketing activities
- A document to help direct and educate your marketing team
- A marketing budget