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Pricing for your professional service company

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Pricing for your professional service company


Profitable Pricing for Your Professional Service Business:

If you’re running any kind of professional service business, one of the most difficult decisions you have to make is deciding how much to charge your clients.

If you price things too high, you might miss some big opportunities. If you set the price too low, you might be decreasing your perceived value AND leaving money on the table.

Then there are all those different strategies you could implement – payment plans, pricing levels, sales promotions, etc. The list of pricing strategies is endless!

And you can guarantee that your own clients are weighing all of these factors when they make a decision as well.

This Focused Insights Report, “Profitable Pricing for Your Professional Service Business,” will provide you with step-by-step guidance on how to price your services for maximum profit.

Here’s an overview of what you’ll get in this report:

Report  Sections

  • Introduction : The report starts off by discussing the importance of pricing effectively and an overview of what you will be learning in the report.
  • Defining Your Client : In this section you will learn how to ask the right questions about your clients so that you can set prices that are affordable, relevant, and demonstrate the right value to your market.
  • Know Your Competitors : In this section, you’ll find how to research your competitors effectively and look at market trends so that you don’t make wrong pricing decisions that damage your professional service business’ competitiveness.
  • Positioning Your Service : Now you need to perform the critical activity of defining your unique value. You’ll determine exactly where you’ll position yourself in their market.
  • How to Create a Pricing Strategy: It’s time to get down to details. In this section, you’ll explore different pricing strategies and select the one that will work best for your particular business model.
  • Monitoring Your Pricing: Prices aren’t set in stone. In this section, you’ll learn how to keep your finger on the pulse of the market’s reaction to your prices so you can stay relevant and competitive.
  • Lowering and Raising Prices : It’s inevitable that at some point you will need to raise or lower prices. Here you’ll explore when that’s appropriate and some tips for using price changes to your advantage.
  • Conclusion : Without an implementation plan, you are far less likely to put your learning into action. The conclusion will walk you through the process of creating an action plan with next steps and deadlines.