Select Page

MARKETING THAT DRIVES RESULTS

Do you know who your best prospects are and how to differentiate your services from the competition?

Marketing Plan & Execution Services for Professional Services Firms

Positioning your firm as a trusted advisor and a leader in your industry requires a proven approach. With so much at stake, you need a partner that works with professional service companies every day to continue to refine, adapt, and optimize strategies designed to accelerate growth. We work with our clients on both the development and execution of their marketing strategies.

 

Planning

Marketing your professional service business online is expensive and requires specialized skill sets. Without a thoughtful plan, your firm could waste thousands of dollars on content that does not engage your audience or campaigns that do not convert. At Company Expert, we spend time developing a detailed plan, key messages and frameworks to ensure every investment you make yields meaningful results. 

Executing

Once you have a plan, you need to execute. This requires consistent messaging and engagement activities. While many firms have the best intentions, marketing often tends to get overlooked when there are competing priorities. Oftentimes, this results in slower growth. Company Expert’s solution is to do it for you so you can focus on your business. We act as an extension of your marketing capabilities and provide content development, full-service marketing, search engine optimization.

Content Development

Well written content engages your audience, captures your brand attributes, and positions your firm as a trusted expert. It is more than the words written on the page, it is a carefully tuned system of targeted marketing that puts the right message in front of the right people, at the right time.

Why You Need to Get This Right
  • Businesses that blog experience 126x lead growth than businesses that don’t
  • 84% of clients make purchases after reading about a service on a blog
  • 46% of clients use blogs for initial product or service investigation
  • 30% of clients use blogs to confirm their purchase choices
  • 81% of clients trust information and advice from blogs
Our content provides you the following advantages:
  • Inspires readers to act and convert
  • It positions your firm as the authority in your industry
  • Increases the average time spent on your website
  • Matches the tone and voice of your brand
  • Optimizes your website for search engines and traffic generation
  • It is well-researched, engaging and unique content

Some of the areas where we can help:

Content development by Marketing Consultant

Position Your Firm as a Trusted Advisor

Your firm Trusted Advisor
Know More
  • Social Media
  • Blogs
  • Newsletters

Get More Leads DDDGFGFGFJGGSD

Get more leads
Know More
  • White Papers
  • E-Books
  • Case Studies
  • Website Content

Engage Your Prospects and Clients

Engage your prospects and Clients
Know More
  • Landing Pages
  • Lead Generation Pieces
  • Engaging Sign-Up Forms

Full-Service Marketing

Company Expert acts as your internal marketing department to support all of your marketing activities. You will have a dedicated account manager and a team of content marketing and SEO specialists that will plan, execute and track your marketing strategy.

Planning

Develop a marketing plan and budget that aligns with the overall business plan and sets the foundation for growth

Content

Develop clear and compelling messages, a plan, and a strategy to position the firm as a trusted expert

Automation

Increase your marketing activities and reduce your time by implementing marketing automation tools and strategies

SEO

Move up the search engine rankings through carefully developed plans, thoughtful execution, and content designed to be optimized for the search engines

Promotion

Drive sales through advertising, campaigns, social media, influencer strategies, and 350+ researched and tested growth hacks for professional service firms

Optimization

Taking an agile approach towards marketing, we are constantly assessing, making changes, and testing to optimize all of your marketing efforts

Search Engine Optimization (SEO)

Lasting Results

We only use long-term strategies that are approved by the search engines to increase your traffic and search engine ranking.

Quality Traffic

An increase in traffic is only important if it is from prospects. We focus on driving the most likely buyers of your services to your site.

Brand Authority

We know your business and industry well and we position your firm as the industry expert for search engines and prospects.

A Process You Can Understand, Results You Can Trust

Like your professional service firm, the foundation of our company was built on trust.

If you have been in business, you would have seen the ads or the emails about getting your site ranked on the top page of Google. Unfortunately, the allure of a high ranking is strong for many firms and they find themselves working with a company with questionable motives and practices. The result is a short-term boost in traffic and a long-term problem of trying to unwind the issues that were created – including getting blacklisted from the search engines.

Our approach is much different:

Transparency: We implement an easy-to-follow plan and meet with you regularly to show you exactly what we are doing and the results. No black box or secrets, just results.

Integrated: We view SEO services as an integrated and complementary component of your marketing plan. We work closely with other members of your marketing team to make sure that our activities are additive and amplify the results of your overall marketing strategy.

SEO services

Our SEO Services Include:

  • SEO Audit
  • Keyword Research
  • Link Development
  • On-Page Optimization
  • Off-Page Promotion
  • Competitive Research
  • Detailed Monthly Reports
  • Local Search and Maps Optimization
  • Social Signal Analysis
  • Dedicated Account Manager

If you would like a FREE SEO audit, please complete the form below:










Resources

Professional Playbooks
Resources - Professional Playbooks
Focused Insights Report
Resources - Focused Insight Reports
Smart Starts
Resources - Smart Starts
Business Policy Manuals
Resources - Business Policy Manuals

Insights

Keep Your Overhead Down and Your Profits Up

Can You Subcontract That? What Other Professional service companies’ Are Doing That You Aren’t… Overhead kills professional service companies. Office space, computer systems, phone or PBX set up costs … oh, yeah, and labor costs (which make…

read more

Scarcity Helps Create Demand for Your Professional Services

Scarcity is a technique used by professional services marketers to boost sales. It's not a comprehensive method by itself. All of the other elements of good marketing need to be in place first. It won't sell your service for you, but it will increase your sales by...

read more

Equity Financing

Equity Financing to Manage Your Business Stop me if you’ve heard this one. Frank is a great employee in one of the trades – let’s say he is a HVAC guy. After years of working in several companies, Frank finally decides to open his own business, so he cashes out some…

read more