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MARKETING THAT DRIVES RESULTS

Do you know who your best prospects are and how to differentiate your services from the competition?

What’s At Stake?

Without new customers, your business will not grow and thrive. To attract and retain customers, your business needs to embrace the value of marketing. Potential customers are not going to simply buy your services if they don’t know who you are, what you are selling and why they should choose you over the competition.

There Is A Better Way…

Differentiate From Your Competitors

Marketing professional services are difficult because services are intangible. Unlike a product, services cannot be placed on the shelf of your store, your clients cannot examine it, nor can they compare it feature for feature against your competitors. We help you cut through the clutter and deliver the right message at the right time to the right audience.

Solving Client Challenges

The Reasons Clients Come to Company Expert:

  • Increasing our sales effectiveness by identifying and prioritizing our best, most likely customers is a top priority
  • We need to truly understand the key challenges faced by our target markets and what solutions they are looking for
  • We struggle to articulate what makes our business unique – How is our business positioned relative to competition and how can we differentiate my services from them?
  • We need to refine the way we engage and communicate with our target market to ensure that we reach them with the right content at the right time
  • It’s critical that we develop success measures of our marketing efforts and track their effectiveness

Some Examples Of Our Client Engagements:

  • Value Proposition and Sales Messaging Development
  • Buyer Persona/Buyer Profile Creation
  • Content Strategy and Materials Assessment
  • Current-State Go-To-Market Strategy Assessment
  • Marketing Plan and Calendar Development
  • Market and Customer Research
  • Website Development

Professional Services Firm’s Results

Expected Client Outcomes:

  • Alignment of your resources against the best market opportunities
  • A value proposition that clearly differentiates your business from the competition
  • Increase your win rates and shorten your sales cycles
  • Reduce the time you spend developing and distributing high value content
  • Increase the effectiveness of your sales and marketing

“Company Expert was one of the best consulting firms I have ever worked with. This is telling a lot because over the 20 years of my business I have worked with many (and spent a lot of money). They quickly narrowed down to exactly what we need help with. In my case it was very specific help around our value proposition. Not just in the abstract, but actual details that we could act on right away. They didn’t start at ground zero but built on the work we had already done in the last 20 weeks. I was really impressed by their sincere desire to give great value and be of true help, even in an area where many consultants came before the, no up-sell, no telling me I needed to focus on something bigger. Their sincerity in really wanting our time together to be highly valuable and target at our exact need, at the moment, is not something I am accustomed to with business consultants. They indeed did exactly that. I would say we got 4×5 times the value of what we paid. We are awaiting a proposal for a next step to working with Company Expert.”

Nawang Geljen

Sherpa Performance

Resources

Professional Playbooks
Resources - Professional Playbooks
Focused Insights Report
Resources - Focused Insight Reports
Smart Starts
Resources - Smart Starts
Business Policy Manuals
Resources - Business Policy Manuals

Insights

Keep Your Overhead Down and Your Profits Up

Can You Subcontract That? What Other Professional service companies’ Are Doing That You Aren’t… Overhead kills professional service companies. Office space, computer systems, phone or PBX set up costs … oh, yeah, and labor costs (which make…

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Scarcity Helps Create Demand for Your Professional Services

Scarcity is a technique used by professional services marketers to boost sales. It's not a comprehensive method by itself. All of the other elements of good marketing need to be in place first. It won't sell your service for you, but it will increase your sales by...

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Equity Financing

Equity Financing to Manage Your Business Stop me if you’ve heard this one. Frank is a great employee in one of the trades – let’s say he is a HVAC guy. After years of working in several companies, Frank finally decides to open his own business, so he cashes out some…

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