Select Page


Do you know who your best prospects are and how to differentiate your services from the competition?

What’s At Stake?

Without new customers, your business will not grow and thrive. To attract and retain customers, your business needs to embrace the value of marketing. Potential customers are not going to simply buy your services if they don’t know who you are, what you are selling and why they should choose you over the competition.

There Is A Better Way…

Differentiate From Your Competitors

Marketing professional services are difficult because services are intangible. Unlike a product, services cannot be placed on the shelf of your store, your clients cannot examine it, nor can they compare it feature for feature against your competitors. We help you cut through the clutter and deliver the right message at the right time to the right audience.

Solving Client Challenges

The Reasons Clients Come to Company Expert:

  • Increasing our sales effectiveness by identifying and prioritizing our best, most likely customers is a top priority
  • We need to truly understand the key challenges faced by our target markets and what solutions they are looking for
  • We struggle to articulate what makes our business unique – How is our business positioned relative to competition and how can we differentiate my services from them?
  • We need to refine the way we engage and communicate with our target market to ensure that we reach them with the right content at the right time
  • It’s critical that we develop success measures of our marketing efforts and track their effectiveness

Some Examples Of Our Client Engagements:

  • Value Proposition and Sales Messaging Development
  • Buyer Persona/Buyer Profile Creation
  • Content Strategy and Materials Assessment
  • Current-State Go-To-Market Strategy Assessment
  • Marketing Plan and Calendar Development
  • Market and Customer Research
  • Website Development

Professional Services Firm’s Results

Expected Client Outcomes:

  • Alignment of your resources against the best market opportunities
  • A value proposition that clearly differentiates your business from the competition
  • Increase your win rates and shorten your sales cycles
  • Reduce the time you spend developing and distributing high value content
  • Increase the effectiveness of your sales and marketing

“Company Expert was one of the best consulting firms I have ever worked with. This is telling a lot because over the 20 years of my business I have worked with many (and spent a lot of money). They quickly narrowed down to exactly what we need help with. In my case it was very specific help around our value proposition. Not just in the abstract, but actual details that we could act on right away. They didn’t start at ground zero but built on the work we had already done in the last 20 weeks. I was really impressed by their sincere desire to give great value and be of true help, even in an area where many consultants came before the, no up-sell, no telling me I needed to focus on something bigger. Their sincerity in really wanting our time together to be highly valuable and target at our exact need, at the moment, is not something I am accustomed to with business consultants. They indeed did exactly that. I would say we got 4×5 times the value of what we paid. We are awaiting a proposal for a next step to working with Company Expert.”

Nawang Geljen

Sherpa Performance


Professional Playbooks
Resources - Professional Playbooks
Focused Insights Report
Resources - Focused Insight Reports
Smart Starts
Resources - Smart Starts
Business Policy Manuals
Resources - Business Policy Manuals


7 Best Ways to Converting A New Lead

7 Best Ways to Converting A New Lead

Building a funnel of good, qualified, sales-ready leads isn’t easy. Even when you identify good leads, converting them into sales takes effort.  We have found that having a disciplined process is the most effective approach. Too often, leads generated from marketing may not always be good leads...

read more
How Do You Measure Your Brand Online?

How Do You Measure Your Brand Online?

Measuring your brand online is something B2B firms can find challenging. This is due to the fact that a brand is often perceived as something intangible that can’t be measured. Since measuring a brand requires commitment of resources and attention, many B2B small to medium sized firms pay little...

read more
11 Best B2B Twitter Tips for B2B Firms

11 Best B2B Twitter Tips for B2B Firms

Twitter averages 330 million monthly active users on its platform. From a popularity and usage point of view, its usage is lower than other social media sites such as Instagram and Facebook. However, Twitter is unique because the platform limits users’ messages to a maximum of 280 characters to...

read more