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3 Reasons Why You Need Multiple Sales Communication Channels
The sales department today has limitless avenues to connect with new customers. Sadly as the old adage goes; “with great power, comes great responsibilities”. When companies realize they have unlimited ways to reach new clients, identifying a specific marketing...
6 Critical Metrics to Track Sales Performance
Maintaining effective performance of your B2B sales team means understanding how your sales activities will affect future performance, not just how you’re doing this month or year to date. This is why the sales metrics you use to track performance are so important. No...
Who Are My Best Clients? – Avoiding The Shotgun Approach To Marketing
Marketing strategies are essential for business growth, and business growth is essential for business survival. However, with so many marketing options today, especially in the digital world, it can be easy to fall into the mindset that the only thing that matters is...
7 Best Ways to Converting A New Lead
Building a funnel of good, qualified, sales-ready leads isn’t easy. Even when you identify good leads, converting them into sales takes effort. We have found that having a disciplined process is the most effective approach. Too often, leads generated from marketing...
How Do You Measure Your Brand Online?
Measuring your brand online is something B2B firms can find challenging. This is due to the fact that a brand is often perceived as something intangible that can’t be measured. Since measuring a brand requires commitment of resources and attention, many B2B small to...
11 Best B2B Twitter Tips for B2B Firms
Twitter averages 330 million monthly active users on its platform. From a popularity and usage point of view, its usage is lower than other social media sites such as Instagram and Facebook. However, Twitter is unique because the platform limits users’ messages to a...
Smart objectives – What are they?
Having SMART objectives is very important when starting an endeavor. For example, to raise capital and shares you will need a business plan to present to lenders and banks. In addition, a business plan will help you to generate a road map for your business in terms...
5 Winning Social Media Strategies
Social media has leveled the playing field and bridged the gap between large B2B consulting firms and small ones. These platforms provide an excellent way to reach out to your target audience, engage with them, and show them what makes you different from the...
Shrink Your Business Plan from 30 Pages to 1
No matter the size, age, or purpose of a commercial entity - it needs a business model canvas. Even if you started your business years ago with the intention of just running it out of your garage, you still need a plan. What is a Business Plan? When most people think...
The Basics of Online Brand Management
Brand management for B2B firms is more important than ever before due to digitization and social media proliferation and the subsequent need for consistent and relevant marketing messaging. What's in a Brand? Your brand defines who you are and what you do, while also...