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Can Your Audience Identify You Through Your Brand Voice and Tone?

Can Your Audience Identify You Through Your Brand Voice and Tone?

Creating a memorable brand voice and tone isn’t always easy and though the proliferation of digital marketing channels has reduced the gap between large professional service firms and small ones, it has also made it more difficult for any one brand to set itself...

Why Professional Service Firms Need a Brand Voice

Why Professional Service Firms Need a Brand Voice

Most of the time people judge a book by its cover or brand voice. If the cover does not capture someone’s attention immediately, then whatever is inside the book - no matter how intriguing - becomes irrelevant because of their initial perceptions.   Your firm’s brand...

Six Steps to Identify Your Best Potential Clients

Six Steps to Identify Your Best Potential Clients

“Who are my best potential clients?” is a question many professional service and technology firms take for granted until they find themselves playing host to clients that are anything but ideal. In most cases, these firms have either never bothered to formally...

Does Advertising Work for Professional Service Firms?

Does Advertising Work for Professional Service Firms?

Over the past several years, the advertising industry has undergone a series of paradigm shifts. The era when radio, television, and print were the perfect trifecta is no more. Digital advertising is now the disruptor with billions of dollars invested in digital...

5 Tactics You Cannot Ignore if You Want to Become a Thought Leader

5 Tactics You Cannot Ignore if You Want to Become a Thought Leader

Thought leadership is essential to making a professional service or technology business successful. In fact, 75% of professional services and technology firms see thought leadership as their greatest source of differentiation. That’s because, in professional service...

4 Strategies to Become the One Person Prospects Turn to for Advice

4 Strategies to Become the One Person Prospects Turn to for Advice

In today’s market, business is conducted in a hyper-competitive environment. It’s crucial that professional services and technology firms set themselves apart through business development. Being viewed as a thought leader is one key differentiator between successful...

5 Secrets to Optimizing your LinkedIn Profile

5 Secrets to Optimizing your LinkedIn Profile

In today’s information age and more so the B2B arena, establishing solid relationships with prospects and clients on LinkedIn and optimizing your LinkedIn Profile matters more than ever. Professional service buyers dislike irrelevant or promotional messages. Instead,...

Professional Service Firms Should Rethink Their Online Presence

Professional Service Firms Should Rethink Their Online Presence

How to Create an Effective Online Presence for a Professional Service Firm There are now new and improved ways of engaging with clients. Professional service firms need to accept that the business environment has dramatically changed. It’s now characterized by crowded...