Scarcity is a technique used by professional services marketers to boost sales. It’s not a comprehensive method by itself. All of the other elements of good marketing need to be in place first. It won’t sell your service for you, but it will increase...
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It makes little sense to develop a service that has no potential clients, here are some quick ways to try to estimate demand. Use Surveys, Polls, and Contests to Determine What People Want Surveys and polls are great ways to find out what kinds of...
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Many of our clients do not spend enough time thinking about their “best” clients. The definition of “best” will be different for each firm. However, it could be a client that provides you with repeat business, the most profitable, the biggest advocate, or the...
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One of the challenges that we see with a lot of our clients is that they are overly focused on Social Media and are ignoring some more effective offline strategies. When you meet people offline, you have the opportunity to create an even stronger...
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Project management is a well-established and practiced methodology typically used by medium and large businesses. However, projects come in all shapes and sizes, and project management that is particularly important for professional service firms. Whether the project is hourly or value-based having a strong, disciplined, and repeatable...
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The survey instrument is one of the best and easiest ways to elicit data from your clients that you can use right away. You can obtain a great deal of objective and quantitative information, and it’s easy for your clients if you create your survey in...
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