As a professional service provider, there are a lot of things that you have to do to stay on top of your business. Marketing is one of those things. But the problem is that you are, ultimately, trading time for money, so you work in your business, not on it.
Marketing is often as foreign to you as your business is to your clients but there are still others things that will improve your pipeline.
So what can you do? Well, here are some low-tech basics that you probably already have connections to help you handle. This won’t cost a fortune (although they may make you one).
How can you improve your pipeline
- Research – I know, sounds weird, right? Not at all! By taking the time to understand where and who your clients are, and understand the demographics of 80% of your client base, you can figure out where you need to market. This research could be as easy as building a short survey to send them or as in-depth as a face-to-face meeting. But this is the stuff that lets you know who is your client and what they need.
- Specializing Strategy – Many of us in the professional services are trained as generalists. We go through years of school and training. We finally begin to specialize, then we branch out to build a larger client base. After all, there is only the need for so many forensic accountants in Sylvester, Georgia. This is the wrong way to think about it. You are no longer bound by geographical limitations, but to get business you have to be different. And to be different you need to specialize and become the trusted expert in your professional services field.
- Your Website has to Professional – If you have an old looking website or, is unresponsive (won’t scale on mobile devices) or one that doesn’t do anything to engage the client, then you need to invest – right now. Well-built websites have clear calls to action, engage the viewer, and seek to collect their information. In some way – offering a free download, scheduling a strategy session, or taking a survey. All this serves to build your database and segment that audience for you to keep touching them and will improve your pipeline. Research shows that the majority of people buying professional services will first come to your website before making a decision.
- SEO – Search Engine Optimization. Just like with the website above, you need to make sure that you are at the top of local search. And specific targeted points in the searches that your customers (remember that you know who they are now due to your research) are doing.
- Advertising – Yep. Here it is, and it shouldn’t be the same-old, same-old. Your advertising budget should reflect both online and off-line strategies with budgets and specific deliverables that you expect from the company/s that are handling it for you. Some of this will come organically, while you simply do what you do, but other parts are “pay to play”. Link your success to the firm that is helping you by expecting certain things are done, and certain tangible results are delivered. Don’t just randomly buy advertising.
- Social Media – This is a strange phenomenon because it should be free. But companies pay thousands of dollars a month (and make 10, 15, or 100 times that in well-built campaigns) to make sure that the right target market for their company sees their advertising. While we can’t tell you not to try the free stuff first – and a lot of it does just take time, not money – having a part-time pro to handle your professional service company’s social media image may just be money well spent.
- CRM‘s – Customer Relationship Management (CRM) software is an essential application for a professional service firm. CRMs allow you to keep in touch with your client (or potential client) automatically. Packages like Clio (for the legal services business) and comparable applications for other professional services offer a low total start-up and on-boarding cost and training to get you right where you need to be – talking to customers that are looking for you.
- Referrals – this should be a surprise, but have you gone through your database of clients and thought about asking them for referrals? Don’t get so caught up that you neglect your will to improve your pipeline and how they can help you grow your firm. At the same time, there is a right time and a wrong time for asking for referrals.
- Don’t be married – to what you’re doing right now in any marketing. At the very least, experiment with fonts, times for when emails are sent, changing up the sender email, the title, anything and everything should be in flux. This is where a great CRM can help. Because you can see open rates for specific emails to drill down on what your clients want to read. You have to test or you can’t expand.
- Reports are due! The best news in all this is that you can put this all back on to a contractor to handle. Require that they report on data for open rates, click-through rates, and dozens of other pieces in this whole program. For the amount of time you can save, you can easily pick up the ideas that these folks are discussing with you. Educate yourself on what “good” really looks like for your sector.
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Understanding COSC Accreditation and Its Importance in Watchmaking
COSC Validation and its Strict Criteria
Controle Officiel Suisse des Chronometres, or the Official Swiss Chronometer Testing Agency, is the official Switzerland testing agency that certifies the precision and accuracy of timepieces. COSC accreditation is a symbol of superior craftsmanship and reliability in timekeeping. Not all timepiece brands pursue COSC accreditation, such as Hublot, which instead adheres to its own stringent criteria with movements like the UNICO, achieving equivalent accuracy.
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Historic Background and the Development of Timepieces
The notion of the chronometer dates back to the requirement for precise timekeeping for navigational at sea, emphasized by John Harrison’s work in the eighteenth century. Since the formal establishment of Controle Officiel Suisse des Chronometres in 1973, the certification has become a standard for evaluating the precision of high-end watches, maintaining a legacy of excellence in horology.
Conclusion
Owning a COSC-validated watch is more than an visual selection; it’s a commitment to quality and precision. For those appreciating accuracy above all, the COSC accreditation offers tranquility of thoughts, ensuring that each certified watch will operate dependably under various circumstances. Whether for personal satisfaction or as an investment, COSC-accredited watches distinguish themselves in the world of watchmaking, carrying on a legacy of precise timekeeping.
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로드스탁과 레버리지 방식의 스탁: 투자법의 참신한 분야
로드스탁에서 공급하는 레버리지 방식의 스탁은 주식 투자의 한 방식으로, 큰 이익율을 목적으로 하는 투자자들에게 매력적인 옵션입니다. 레버리지 사용을 사용하는 이 전략은 투자자들이 자신의 자본을 초과하는 자금을 투입할 수 있도록 하여, 증권 장에서 더욱 큰 영향력을 가질 수 있는 기회를 제공합니다.
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레버리지 방식의 스탁은 원칙적으로 투자금을 차입하여 사용하는 방법입니다. 예시를 들어, 100만 원의 투자금으로 1,000만 원 상당의 증권을 취득할 수 있는데, 이는 투자자들이 기본 투자 금액보다 훨씬 더욱 많은 주식을 사들여, 증권 가격이 올라갈 경우 해당하는 더 큰 수익을 획득할 수 있게 합니다. 그렇지만, 증권 값이 떨어질 경우에는 그 손실 또한 커질 수 있으므로, 레버리지를 사용할 때는 조심해야 합니다.
투자 계획과 레버리지
레버리지 사용은 특히 성장 가능성이 큰 사업체에 투입할 때 유용합니다. 이러한 회사에 큰 비중으로 적용하면, 잘 될 경우 상당한 수입을 얻을 수 있지만, 반대의 경우 큰 위험도 짊어져야 합니다. 따라서, 투자자들은 자신의 위험성 관리 능력과 시장 분석을 통해 통해, 일정한 기업에 얼마만큼의 자본을 투입할지 선택해야 합니다.
레버리지의 장점과 위험 요소
레버리지 방식의 스탁은 큰 수익을 제공하지만, 그만큼 큰 위험도 수반합니다. 주식 장의 변동은 예상이 곤란하기 때문에, 레버리지를 사용할 때는 늘 장터 추세를 면밀히 주시하고, 손실을 최소로 줄일 수 있는 계획을 마련해야 합니다.
맺음말: 세심한 고르기가 요구됩니다
로드스탁을 통해 제공된 레버리지 스탁은 효과적인 투자 수단이며, 적당히 이용하면 상당한 수입을 제공할 수 있습니다. 그렇지만 상당한 리스크도 생각해 봐야 하며, 투자 결정이 필요한 사실과 신중한 고려 후에 진행되어야 합니다. 투자자 본인의 재정 상황, 위험을 감수하는 능력, 그리고 시장의 상황을 반영한 안정된 투자 전략이 중요합니다.
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