Insider tips on using LinkedIn for professional service firms
1. Create an Appealing Bio
2. Get into LinkedIn-Groups
Join LinkedIn groups that are related to your line and post your comments regularly. You can click on the Interests button, then to Groups and you will be able to find out whatever is of interest to you. You can also search based on your preferred keywords. You will find that some of these groups have thousands of members and participating in one of them provides you with a great opportunity to meet and connect with like-minded professionals. When you join a group, make sure that you introduce yourself to existing members with a post detailing how you found the group and whatever you want to achieve from being a member of the group. As a member of a professional service company, by responding to questions and participating in the groups, it allows you demonstrate your expertise.
3. Make all your Connections Count
While LinkedIn offers a fantastic way to connect with other professionals, there are ways which you should do it. The best approach is to reach out to professionals in your field, community or niche which leads to mutually beneficial relationships. Find out where your professional service company’s clients spend their time.
4. Be a Connector
One of the best ways for creating meaningful connections is to create them; if you happen to know two people with something in common, be their connector.
5. Keep- in-touch
LinkedIn has a Keep in Touch feature that helps to keep you keep in touch with your connections regularly. Another method of keeping in touch is through sharing content that is relevant to the audience.